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How to Build a Really Strong Brand Inc.com
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How to Build a Really Strong Brand Inc.com
WebNov 8, 2011 · Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General ... WebMar 13, 2024 · Members explain how to build a strong, engaging employer brand for your recruiting efforts. 1. Think Beyond Your Logo Or Slogan. Your brand isn't a logo or slogan. It's the governing principles ... WebOct 1, 2012 · As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, … theaterkasse theater oldenburg